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How we built the curriculum

DoingCamp Business is built to cover the core subjects of business school, plus everything you're expected to know before one, in 27 courses and about 419 lessons. Here's how we decided what goes in.

1. We studied the best programs

We read the published first-year core curricula of six leading business schools and mapped which subjects every one of them requires, and what they expect students to know before they arrive. Every required subject became a course. We used them only as a checklist of topics: every lesson, case, example and exercise here is our own.

2. We started before the MBA

Business schools assume you already know some business math, accounting, statistics and economics, and test it in pre-term or waiver exams. So the first level, Before the MBA, teaches exactly that, from zero.

3. We read the books those programs use

Every lesson is grounded in well-known textbooks and business books, and every lesson lists the books it draws on so you can go deeper. We teach the ideas in our own words, with our own models, stories and cases. We never copy text, figures, cases or problems from any book or course.

4. We rebuilt it so you learn by doing

Every lesson follows the same six steps: a real situation, a model you play with, the proper name for the idea, tasks you solve, a case where you make the decisions, and one thing to use at work on Monday.

See the whole syllabus →

The books behind the lessons

🏪 P01 How a Business Works (21 books)
  • Felix Oberholzer-Gee, Better, Simpler Strategy (Harvard Business Review Press, 2021): the value stick
  • Josh Kaufman, The Personal MBA (Portfolio, 10th anniversary ed., 2020): value creation and value capture
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): revenue, costs, profit and margins
  • Josh Kaufman, The Personal MBA (Portfolio, 10th anniversary ed., 2020): profit margin
  • Ray Garrison, Eric Noreen & Peter Brewer, Managerial Accounting (McGraw Hill): cost-volume-profit relationships and break-even
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): fixed and variable costs
  • Alexander Osterwalder & Yves Pigneur, Business Model Generation (Wiley, 2010)
  • Oliver Gassmann, Karolin Frankenberger & Michaela Csik, The Business Model Navigator (FT Publishing, 2014): patterns such as razor and blades, subscription and freemium
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): profit vs cash and working capital
  • Verne Harnish, Scaling Up (Gazelles, 2014): the cash conversion cycle
  • Alistair Croll & Benjamin Yoskovitz, Lean Analytics (O'Reilly, 2013): customer lifetime value, acquisition cost and churn
  • David Skok, "SaaS Metrics 2.0" (forEntrepreneurs.com): LTV, CAC and months to recover CAC
  • Andrew S. Grove, High Output Management (Vintage, reissued 2015): how a company's functions fit together
  • Josh Kaufman, The Personal MBA (Portfolio, 10th anniversary ed., 2020): the five parts of every business
  • Brad Feld & Jason Mendelson, Venture Deals (Wiley, 4th ed., 2019): pre-money, post-money and dilution
  • Josh Kaufman, The Personal MBA (Portfolio, 10th anniversary ed., 2020): ownership and legal structures
  • Jonathan Berk & Peter DeMarzo, Corporate Finance (Pearson): debt, equity and who has first claim on a company's cash
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): reading the income statement from revenue to net profit
  • Josh Kaufman, The Personal MBA (Portfolio, 10th anniversary ed., 2020): the whole business as one system
  • Ray Garrison, Eric Noreen & Peter Brewer, Managerial Accounting (McGraw Hill): cost-volume-profit analysis
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): profit, cash and working capital
🧮 P02 Business Math & Spreadsheets (21 books)
  • John Allen Paulos, Innumeracy (Hill and Wang, 1988): why smart people get numbers wrong
  • Darrell Huff, How to Lie with Statistics (W. W. Norton, 1954): misleading percentages
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): gross margin
  • Ray Garrison, Eric Noreen & Peter Brewer, Managerial Accounting (McGraw Hill): cost-plus pricing and markups
  • Richard Brealey, Stewart Myers & Franklin Allen, Principles of Corporate Finance (McGraw Hill): compound interest and growth
  • Morgan Housel, The Psychology of Money (Harriman House, 2020): why compounding is so hard to feel
  • Richard Brealey, Stewart Myers & Franklin Allen, Principles of Corporate Finance (McGraw Hill): compound growth
  • Luca Pacioli, Summa de arithmetica (1494): the earliest known written version of the rule of 72
  • Charles Wheelan, Naked Statistics (W. W. Norton, 2013): mean, median and misleading summaries
  • Darrell Huff, How to Lie with Statistics (W. W. Norton, 1954): the well-chosen average
  • John Walkenbach, Excel Bible (Wiley): formulas, references and absolute addresses
  • Stephen G. Powell & Kenneth R. Baker, Business Analytics: The Art of Modeling with Spreadsheets (Wiley): how to lay out a model
  • Stephen G. Powell & Kenneth R. Baker, Business Analytics: The Art of Modeling with Spreadsheets (Wiley): lookups and scenario analysis
  • Peter Schwartz, The Art of the Long View (Doubleday, 1991): thinking in scenarios
  • Edward R. Tufte, The Visual Display of Quantitative Information (Graphics Press, 1983): honest graphics
  • Cole Nussbaumer Knaflic, Storytelling with Data (Wiley, 2015): choosing the right chart
  • Lawrence Weinstein & John A. Adam, Guesstimation (Princeton University Press, 2008): solving problems with rough estimates
  • Philip E. Tetlock & Dan Gardner, Superforecasting (Crown, 2015): breaking big questions into smaller ones
  • Stephen G. Powell & Kenneth R. Baker, Business Analytics: The Art of Modeling with Spreadsheets (Wiley): building a model from scratch
  • Ray Garrison, Eric Noreen & Peter Brewer, Managerial Accounting (McGraw Hill): break-even and budgeting
  • Josh Kaufman, The Personal MBA (Portfolio, 10th anniversary ed., 2020): sufficiency and cash
🎲 P03 Statistics & Probability for Decisions (21 books)
  • Leonard Mlodinow, The Drunkard's Walk (Pantheon, 2008): how randomness shapes everyday results
  • Annie Duke, Thinking in Bets (Portfolio, 2018): deciding when you can't be sure
  • John S. Hammond, Ralph L. Keeney & Howard Raiffa, Smart Choices (Harvard Business School Press, 1999): weighing uncertain outcomes
  • Annie Duke, Thinking in Bets (Portfolio, 2018): judging decisions, not results
  • Peter L. Bernstein, Against the Gods: The Remarkable Story of Risk (Wiley, 1996)
  • Nassim Nicholas Taleb, Fooled by Randomness (Texere, 2001): why the average isn't the whole story
  • David Spiegelhalter, The Art of Statistics (Pelican, 2019): the normal distribution and the central limit theorem
  • Charles Wheelan, Naked Statistics (W. W. Norton, 2013): why averages of many things are so predictable
  • David Spiegelhalter, The Art of Statistics (Pelican, 2019): from samples to populations
  • Darrell Huff, How to Lie with Statistics (W. W. Norton, 1954): the sample with the built-in bias
  • David Spiegelhalter, The Art of Statistics (Pelican, 2019): confidence intervals in plain words
  • Charles Wheelan, Naked Statistics (W. W. Norton, 2013): margins of error
  • Ron Kohavi, Diane Tang & Ya Xu, Trustworthy Online Controlled Experiments (Cambridge University Press, 2020): A/B testing in practice
  • Stefan H. Thomke, Experimentation Works (Harvard Business Review Press, 2020): building a culture of testing
  • Judea Pearl & Dana Mackenzie, The Book of Why (Basic Books, 2018): cause and effect
  • Tyler Vigen, Spurious Correlations (Hachette, 2015): numbers that move together by chance
  • Gerd Gigerenzer, Calculated Risks (Simon & Schuster, 2002): natural frequencies make Bayes easy
  • Daniel Kahneman, Thinking, Fast and Slow (Farrar, Straus and Giroux, 2011): base-rate neglect
  • John S. Hammond, Ralph L. Keeney & Howard Raiffa, Smart Choices (Harvard Business School Press, 1999): decisions under uncertainty
  • Douglas W. Hubbard, How to Measure Anything (Wiley, 3rd ed., 2014): the value of information
  • David Spiegelhalter, The Art of Statistics (Pelican, 2019): learning from data
📒 P04 Accounting Basics (21 books)
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): why the numbers matter to managers
  • Jane Gleeson-White, Double Entry (Allen & Unwin, 2011): how accounting was invented and changed business
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): the accounting equation, visually
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): reading the balance sheet
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): transactions and how they're recorded
  • Jane Gleeson-White, Double Entry (Allen & Unwin, 2011): the history of debits and credits
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): the income statement line by line
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): how the income statement is built
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): the balance sheet and liquidity
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): assets, liabilities and equity
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): why cash is king
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): building the cash flow statement
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): accruals and the art of profit
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): matching revenue and expenses
  • Ray Garrison, Eric Noreen & Peter Brewer, Managerial Accounting (McGraw Hill): inventory and product costs
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): inventory and working capital
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): long-term assets and depreciation
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): how depreciation choices shape profit
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): from transactions to statements
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): reading the results
  • Jane Gleeson-White, Double Entry (Allen & Unwin, 2011): why the system works
📈 P05 Economics Basics (21 books)
  • N. Gregory Mankiw, Principles of Economics (Cengage): opportunity cost and thinking at the margin
  • Tim Harford, The Undercover Economist (Oxford University Press, 2005): economics in everyday choices
  • N. Gregory Mankiw, Principles of Economics (Cengage): supply, demand and markets
  • Tim Harford, The Undercover Economist (Oxford University Press, 2005): what prices tell us
  • N. Gregory Mankiw, Principles of Economics (Cengage): elasticity and its applications
  • Hermann Simon, Confessions of the Pricing Man (Copernicus, 2015): how elasticity drives pricing decisions
  • N. Gregory Mankiw, Principles of Economics (Cengage): firms in competitive markets, monopoly and oligopoly
  • Michael E. Porter, Competitive Strategy (Free Press, 1980): how industry structure shapes profits
  • N. Gregory Mankiw, Principles of Economics (Cengage): thinking at the margin
  • Steven E. Landsburg, The Armchair Economist (Free Press, revised ed., 2012): marginal reasoning in daily life
  • Steven D. Levitt & Stephen J. Dubner, Freakonomics (William Morrow, 2005): how incentives shape behaviour
  • Daniel H. Pink, Drive (Riverhead, 2009): when money motivates, and when it backfires
  • N. Gregory Mankiw, Principles of Economics (Cengage): measuring a nation's income
  • Tim Harford, The Undercover Economist Strikes Back (Riverhead, 2014): macroeconomics explained simply
  • N. Gregory Mankiw, Principles of Economics (Cengage): money growth and inflation
  • Mervyn King, The End of Alchemy (W. W. Norton, 2016): money, banks and central banks
  • N. Gregory Mankiw, Principles of Economics (Cengage): interdependence and the gains from trade; open-economy basics
  • Paul Krugman, Pop Internationalism (MIT Press, 1996): common myths about trade
  • Hermann Simon, Confessions of the Pricing Man (Copernicus, 2015): pricing in practice
  • N. Gregory Mankiw, Principles of Economics (Cengage): demand, elasticity and price discrimination
  • Steven D. Levitt & Stephen J. Dubner, Freakonomics (William Morrow, 2005): incentives in pricing
🗣️ P06 Business Writing & Speaking (17 books)
  • Barbara Minto, The Pyramid Principle (Pearson, 3rd ed., 2009): answer first, then support
  • Joseph M. Williams & Joseph Bizup, Style: Lessons in Clarity and Grace (Pearson): clear, direct sentences
  • Barbara Minto, The Pyramid Principle (Pearson, 3rd ed., 2009): structure before you write
  • Ann Handley, Everybody Writes (Wiley, 2nd ed., 2022): clear, useful business writing
  • Barbara Minto, The Pyramid Principle (Pearson, 3rd ed., 2009): structuring a recommendation
  • John S. Hammond, Ralph L. Keeney & Howard Raiffa, Smart Choices (Harvard Business School Press, 1999): comparing options against objectives
  • Barbara Minto, The Pyramid Principle (Pearson, 3rd ed., 2009): storylines and slide titles
  • Nancy Duarte, Slide:ology (O'Reilly, 2008): designing slides that communicate
  • Cole Nussbaumer Knaflic, Storytelling with Data (Wiley, 2015): turning charts into decisions
  • Chip Heath & Dan Heath, Made to Stick (Random House, 2007): concrete, memorable messages
  • Patrick Lencioni, Death by Meeting (Jossey-Bass, 2004): meetings that matter
  • Steven G. Rogelberg, The Surprising Science of Meetings (Oxford University Press, 2019): what makes meetings work
  • Nancy Duarte, Resonate (Wiley, 2010): presentations that move audiences
  • Amy Cuddy, Presence (Little, Brown, 2015): staying steady under pressure
  • Barbara Minto, The Pyramid Principle (Pearson, 3rd ed., 2009): structuring the pitch
  • Nancy Duarte, Resonate (Wiley, 2010): presenting to persuade
  • Cole Nussbaumer Knaflic, Storytelling with Data (Wiley, 2015): the one chart that matters
📊 C01 Financial Accounting (66 books)
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): reading statements with healthy scepticism
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): a gentle tour of each statement
  • Benjamin Graham & Spencer B. Meredith, The Interpretation of Financial Statements (HarperBusiness reissue, 1998): the classic short guide
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): one transaction at a time through all three statements
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): how the statements articulate
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): what audited statements do and don't promise
  • Cynthia Cooper, Extraordinary Circumstances (Wiley, 2008): internal audit and controls from the inside
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): when the referees miss
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): the many ways revenue gets bent
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): reading revenue with scepticism
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): receivables and the quality of sales
  • Charles W. Mulford & Eugene E. Comiskey, The Financial Numbers Game (Wiley, 2002): how reserves get used to smooth profit
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): inventory methods and comparability
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): inventory as a hiding place
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): improperly capitalising normal costs
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): fixed assets and depreciation policy
  • Cynthia Cooper, Extraordinary Circumstances (Wiley, 2008): the internal auditor's own account of uncovering the WorldCom fraud
  • Baruch Lev & Feng Gu, The End of Accounting (Wiley, 2016): why intangibles make accounts harder to read
  • Robert F. Bruner, Applied Mergers and Acquisitions (Wiley, 2004): what acquirers pay for, and goodwill
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): adjusting for intangibles
  • Charles W. Mulford & Eugene E. Comiskey, The Financial Numbers Game (Wiley, 2002): reserves and "cookie jar" accounting
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): releasing reserves to boost profit
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): off-balance-sheet obligations
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): credit analysis and debt
  • Frank J. Fabozzi, Bond Markets, Analysis, and Strategies (Pearson): how bonds are priced
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): adjusting debt for leases
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): operating vs financing items
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): income taxes and the effective rate
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): taxes in profitability analysis
  • William N. Thorndike Jr., The Outsiders (Harvard Business Review Press, 2012): CEOs who used buybacks well
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): EPS and its distortions
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): the statement of shareholders' equity
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): misleading non-GAAP metrics
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): employee stock options as a real cost
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): investments and fair value
  • Frank J. Fabozzi, Bond Markets, Analysis, and Strategies (Pearson): why bond prices fall when rates rise
  • Robert F. Bruner, Applied Mergers and Acquisitions (Wiley, 2004): deal accounting and what acquirers get
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): consolidation and off-balance-sheet structures
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): foreign currency and comprehensive income
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): dirty-surplus items in equity
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): pension obligations as debt
  • Charles W. Mulford & Eugene E. Comiskey, The Financial Numbers Game (Wiley, 2002): pension assumptions and earnings
  • Charles W. Mulford & Eugene E. Comiskey, Creative Cash Flow Reporting (Wiley, 2005): how operating cash flow gets flattered
  • Thomas R. Ittelson, Financial Statements (Career Press, revised ed., 2009): the cash flow statement step by step
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): cash flow analysis for lenders
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): segment analysis
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): restatements and what they reveal
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): ratio analysis with judgement
  • Karen Berman & Joe Knight, Financial Intelligence (Harvard Business Review Press, revised ed., 2013): the ratios managers use
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): a structured approach to ratios
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): decomposing return on equity
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): the DuPont formula
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): the catalogue of earnings tricks
  • Charles W. Mulford & Eugene E. Comiskey, The Financial Numbers Game (Wiley, 2002): detecting creative accounting
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): reading with scepticism
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): comparability across standards
  • Thomas R. Robinson, Elaine Henry, Wendy L. Pirie & Michael A. Broihahn, International Financial Statement Analysis (Wiley, CFA Institute Investment Series): IFRS and US GAAP side by side
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): comparability and peer analysis
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): comparing firms and multiples
  • Aswath Damodaran, The Little Book of Valuation (Wiley, 2011): using multiples sensibly
  • Stephen H. Penman, Financial Statement Analysis and Security Valuation (McGraw-Hill, 5th ed., 2013): forecasting from the statements
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): projecting financial statements
  • Aswath Damodaran, The Little Book of Valuation (Wiley, 2011): from forecasts to value
  • Martin S. Fridson & Fernando Alvarez, Financial Statement Analysis: A Practitioner's Guide (Wiley, 4th ed., 2011): credit analysis from start to finish
  • Howard M. Schilit, Jeremy Perler & Yoni Engelhart, Financial Shenanigans (McGraw-Hill, 4th ed., 2018): adjusting for aggressive accounting
  • Barbara Minto, The Pyramid Principle (Pearson, 3rd ed., 2009): writing the recommendation
🧾 C02 Managerial Accounting & Control (44 books)
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): cost behaviour and cost estimation
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): cost behaviour, the high-low method
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): cost-volume-profit analysis and sales mix
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): CVP relationships, operating leverage
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): decision making and relevant information
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): differential analysis, the key to decision making
  • Eliyahu M. Goldratt & Jeff Cox, The Goal: A Process of Ongoing Improvement (North River Press, 1984): bottlenecks and the theory of constraints
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): product-mix decisions with capacity constraints
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): insourcing versus outsourcing
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): make or buy decisions
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): adding or dropping products and segments
  • Robert S. Kaplan & Robin Cooper, Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance (Harvard Business School Press, 1998): why allocated product costs mislead
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): job costing; process costing
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): job-order costing, process costing
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): inventory costing and capacity analysis
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): variable costing and segment reporting
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): allocation of support-department costs; cost allocation: joint products and byproducts
  • Robert S. Kaplan & Anthony A. Atkinson, Advanced Management Accounting (Prentice Hall, 3rd ed., 1998): service department cost allocation
  • Robert S. Kaplan & Robin Cooper, Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance (Harvard Business School Press, 1998): activity-based costing
  • Robert S. Kaplan & Steven R. Anderson, Time-Driven Activity-Based Costing (Harvard Business School Press, 2007): a simpler way to build ABC
  • Robert S. Kaplan & Steven R. Anderson, Time-Driven Activity-Based Costing (Harvard Business School Press, 2007): customer profitability and the whale curve
  • Robert S. Kaplan & Robin Cooper, Cost & Effect (Harvard Business School Press, 1998): managing customer profitability
  • Robert S. Kaplan & Steven R. Anderson, Time-Driven Activity-Based Costing (Harvard Business School Press, 2007): capacity cost rates and unused capacity
  • Robert S. Kaplan & Robin Cooper, Cost & Effect (Harvard Business School Press, 1998): measuring the cost of resource capacity
  • Robin Cooper & Regine Slagmulder, Target Costing and Value Engineering (Productivity Press, 1997)
  • Thomas T. Nagle, Georg Müller & Evert Gruyaert, The Strategy and Tactics of Pricing (Routledge, 7th ed., 2023): value-based pricing
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): master budgeting
  • Jeremy Hope & Robin Fraser, Beyond Budgeting (Harvard Business School Press, 2003): the case against fixed annual budgets
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): flexible budgets, direct-cost variances
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): standard costs and variances
  • Kenneth A. Merchant & Wim A. Van der Stede, Management Control Systems: Performance Measurement, Evaluation and Incentives (Pearson, 4th ed., 2017): responsibility centres and the controllability principle
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): responsibility accounting
  • Kenneth A. Merchant & Wim A. Van der Stede, Management Control Systems: Performance Measurement, Evaluation and Incentives (Pearson, 4th ed., 2017): return on investment and residual income
  • G. Bennett Stewart III, The Quest for Value (HarperBusiness, 1991): economic value added
  • Srikant M. Datar & Madhav V. Rajan, Horngren's Cost Accounting: A Managerial Emphasis (Pearson, 16th ed., 2018): transfer pricing and multinational taxes
  • Robert G. Eccles, The Transfer Pricing Problem: A Theory for Practice (Lexington Books, 1985): how real companies set transfer prices
  • Robert S. Kaplan & David P. Norton, The Balanced Scorecard: Translating Strategy into Action (Harvard Business School Press, 1996): the four perspectives
  • Robert S. Kaplan & David P. Norton, Strategy Maps (Harvard Business School Press, 2004): linking measures by cause and effect
  • Kenneth A. Merchant & Wim A. Van der Stede, Management Control Systems: Performance Measurement, Evaluation and Incentives (Pearson, 4th ed., 2017): incentive plans and their side effects
  • Jerry Z. Muller, The Tyranny of Metrics (Princeton University Press, 2018): what goes wrong when measures become targets
  • Robert Simons, Levers of Control (Harvard Business School Press, 1995): beliefs, boundary, diagnostic and interactive systems
  • Kenneth A. Merchant & Wim A. Van der Stede, Management Control Systems: Performance Measurement, Evaluation and Incentives (Pearson, 4th ed., 2017): results, action, personnel and cultural controls
  • Ray H. Garrison, Eric W. Noreen & Peter C. Brewer, Managerial Accounting (McGraw-Hill, 17th ed., 2021): segment reporting and decisions
  • Robert S. Kaplan & Robin Cooper, Cost & Effect (Harvard Business School Press, 1998): using activity-based costing to act on products and customers
⚖️ C03 Microeconomics for Managers (61 books)
  • Luke M. Froeb, Brian T. McCann, Michael R. Ward & Mike Shor, Managerial Economics: A Problem Solving Approach (Cengage, 5th ed., 2018): demand and how to estimate it
  • Austan Goolsbee, Steven Levitt & Chad Syverson, Microeconomics (Worth, 3rd ed., 2019): demand curves, shifts versus movements
  • Stefan Thomke, Experimentation Works: The Surprising Power of Business Experiments (Harvard Business Review Press, 2020): running clean tests, including price tests
  • Thomas T. Nagle & Georg Müller, The Strategy and Tactics of Pricing (Routledge, 6th ed., 2017): price sensitivity and what drives it
  • Robert S. Pindyck & Daniel L. Rubinfeld, Microeconomics (Pearson, 9th ed., 2018): price, cross-price and income elasticities
  • Thomas T. Nagle & Georg Müller, The Strategy and Tactics of Pricing (Routledge, 6th ed., 2017): profit-based pricing instead of cost-plus
  • Hermann Simon, Confessions of the Pricing Man: How Price Affects Everything (Springer, 2015): real pricing decisions and the profit curve
  • Luke M. Froeb, Brian T. McCann, Michael R. Ward & Mike Shor, Managerial Economics: A Problem Solving Approach (Cengage, 5th ed., 2018): marginal analysis and the markup rule
  • David Besanko, David Dranove, Mark Shanley & Scott Schaefer, Economics of Strategy (Wiley, 7th ed., 2017): economies of scale and scope, learning curves
  • Carl Shapiro & Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard Business Review Press, 1999): high fixed cost, near-zero marginal cost businesses
  • N. Gregory Mankiw, Principles of Economics (Cengage, 9th ed., 2020): the short-run shut-down decision and long-run exit
  • Luke M. Froeb, Brian T. McCann, Michael R. Ward & Mike Shor, Managerial Economics: A Problem Solving Approach (Cengage, 5th ed., 2018): avoidable vs unavoidable costs
  • Robert S. Pindyck & Daniel L. Rubinfeld, Microeconomics (Pearson, 9th ed., 2018): the competitive firm, short-run supply and long-run equilibrium
  • Austan Goolsbee, Steven Levitt & Chad Syverson, Microeconomics (Worth, 3rd ed., 2019): entry, exit and zero long-run profit
  • N. Gregory Mankiw, Principles of Economics (Cengage, 9th ed., 2020): consumer and producer surplus, tax incidence, price ceilings
  • Austan Goolsbee, Steven Levitt & Chad Syverson, Microeconomics (Worth, 3rd ed., 2019): deadweight loss and government intervention
  • Carl Shapiro & Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard Business Review Press, 1999): lock-in, market power and its limits
  • David Besanko, David Dranove, Mark Shanley & Scott Schaefer, Economics of Strategy (Wiley, 7th ed., 2017): monopoly, barriers to entry, the Lerner index
  • Robert S. Pindyck & Daniel L. Rubinfeld, Microeconomics (Pearson, 9th ed., 2018): monopoly pricing and the social cost of market power
  • Thomas T. Nagle & Georg Müller, The Strategy and Tactics of Pricing (Routledge, 6th ed., 2017): segmented pricing and price fences
  • Carl Shapiro & Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard Business Review Press, 1999): versioning and personalised pricing
  • Hermann Simon, Confessions of the Pricing Man: How Price Affects Everything (Springer, 2015): price differentiation in practice
  • Carl Shapiro & Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard Business Review Press, 1999): bundling and versioning
  • Thomas T. Nagle & Georg Müller, The Strategy and Tactics of Pricing (Routledge, 6th ed., 2017): bundles, memberships and price metrics
  • Robbie Kellman Baxter, The Membership Economy (McGraw-Hill, 2015): subscriptions and membership models
  • Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy: A Game Theorist's Guide to Success in Business and Life (W. W. Norton, 2008): best replies and equilibrium
  • David Besanko, David Dranove, Mark Shanley & Scott Schaefer, Economics of Strategy (Wiley, 7th ed., 2017): Cournot and Bertrand competition, differentiation
  • Jean Tirole, The Theory of Industrial Organization (MIT Press, 1988): the classic models of oligopoly, for the curious
  • Robert Axelrod, The Evolution of Cooperation (Basic Books, 1984): the repeated prisoner's dilemma tournaments and tit for tat
  • Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy: A Game Theorist's Guide to Success in Business and Life (W. W. Norton, 2008): dilemmas, repetition and credibility
  • Adam M. Brandenburger & Barry J. Nalebuff, Co-opetition (Currency Doubleday, 1996): changing the game instead of just playing it
  • Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy: A Game Theorist's Guide to Success in Business and Life (W. W. Norton, 2008): backward induction, credible threats and strategic moves
  • Thomas C. Schelling, The Strategy of Conflict (Harvard University Press, 1960): commitment and why limiting your options can help
  • Adam M. Brandenburger & Barry J. Nalebuff, Co-opetition (Currency Doubleday, 1996): changing who moves when
  • David Besanko, David Dranove, Mark Shanley & Scott Schaefer, Economics of Strategy (Wiley, 7th ed., 2017): entry deterrence, limit pricing and capacity
  • Avinash K. Dixit & Barry J. Nalebuff, The Art of Strategy: A Game Theorist's Guide to Success in Business and Life (W. W. Norton, 2008): commitment and deterrence
  • Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors (Free Press, 1980): barriers to entry and expected retaliation
  • David Besanko, David Dranove, Mark Shanley & Scott Schaefer, Economics of Strategy (Wiley, 7th ed., 2017): vertical integration and the boundaries of the firm
  • Luke M. Froeb, Brian T. McCann, Michael R. Ward & Mike Shor, Managerial Economics: A Problem Solving Approach (Cengage, 5th ed., 2018): double marginalization and vertical contracts
  • Paul Milgrom & John Roberts, Economics, Organization and Management (Prentice Hall, 1992): contracts between firms
  • Paul Klemperer, Auctions: Theory and Practice (Princeton University Press, 2004): auction formats, revenue equivalence and the winner's curse
  • Paul Milgrom, Discovering Prices: Auction Design in Markets with Complex Constraints (Columbia University Press, 2017): how real auctions are designed
  • Richard H. Thaler, The Winner's Curse: Paradoxes and Anomalies of Economic Life (Free Press, 1992): why winners often overpay
  • George A. Akerlof, "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism" (Quarterly Journal of Economics, 1970): the original lemons paper
  • Paul Milgrom & John Roberts, Economics, Organization and Management (Prentice Hall, 1992): adverse selection, signalling and screening
  • Michael Spence, Market Signaling: Informational Transfer in Hiring and Related Screening Processes (Harvard University Press, 1974): costly signals
  • Paul Milgrom & John Roberts, Economics, Organization and Management (Prentice Hall, 1992): moral hazard, incentive pay and the risk-incentive trade-off
  • Steven Kerr, "On the Folly of Rewarding A, While Hoping for B" (Academy of Management Journal, 1975): when incentives reward the wrong thing
  • Edward P. Lazear & Michael Gibbs, Personnel Economics in Practice (Wiley, 3rd ed., 2014): designing pay for performance
  • Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary, Platform Revolution (W. W. Norton, 2016): two-sided platforms, launch strategies and pricing
  • David S. Evans & Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms (Harvard Business Review Press, 2016): critical mass and subsidising one side
  • Carl Shapiro & Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard Business Review Press, 1999): network effects, tipping and standards
  • N. Gregory Mankiw, Principles of Economics (Cengage, 9th ed., 2020): externalities, Pigouvian taxes and tradable permits
  • Ronald H. Coase, "The Problem of Social Cost" (Journal of Law and Economics, 1960): bargaining over externalities
  • Richard H. Thaler & Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008): softer tools regulators use
  • Richard H. Thaler & Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008): defaults and choice architecture
  • Daniel Kahneman, Thinking, Fast and Slow (Farrar, Straus and Giroux, 2011): loss aversion, anchoring and framing
  • Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions (HarperCollins, 2008): the decoy effect and relative thinking
  • Thomas T. Nagle & Georg Müller, The Strategy and Tactics of Pricing (Routledge, 6th ed., 2017): putting value, costs, segments and competition together
  • Madhavan Ramanujam & Georg Tacke, Monetizing Innovation: How Smart Companies Design the Product Around the Price (Wiley, 2016): tiers, willingness to pay and launch pricing
  • Carl Shapiro & Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard Business Review Press, 1999): versioning and pricing digital goods
🧠 C04 Data, Regression & Decisions (53 books)
  • John S. Hammond, Ralph L. Keeney & Howard Raiffa, Smart Choices: A Practical Guide to Making Better Decisions (Harvard Business School Press, 1999): structuring a decision before analysing it
  • Robert T. Clemen & Terence Reilly, Making Hard Decisions with DecisionTools (Cengage, 3rd ed., 2013): decision trees, folding back and sensitivity analysis
  • Howard Raiffa, Decision Analysis: Introductory Lectures on Choices under Uncertainty (Addison-Wesley, 1968): the classic that started decision trees in business schools
  • Douglas W. Hubbard, How to Measure Anything: Finding the Value of Intangibles in Business (Wiley, 3rd ed., 2014): the value of information, and why most firms measure the wrong things
  • Robert T. Clemen & Terence Reilly, Making Hard Decisions with DecisionTools (Cengage, 3rd ed., 2013): value of perfect and imperfect information
  • Gerd Gigerenzer, Calculated Risks: How to Know When Numbers Deceive You (Simon & Schuster, 2002): test accuracy, base rates and natural frequencies
  • Sheldon M. Ross, A First Course in Probability (Pearson, 10th ed., 2019): binomial, Poisson and normal distributions, with many worked examples
  • David M. Levine, David F. Stephan & Kathryn A. Szabat, Statistics for Managers Using Microsoft Excel (Pearson, 9th ed., 2021): business uses of each distribution
  • David Spiegelhalter, The Art of Statistics: Learning from Data (Pelican, 2019): samples, margins of error and what confidence really means
  • David S. Moore, George P. McCabe & Bruce A. Craig, Introduction to the Practice of Statistics (W. H. Freeman, 10th ed., 2021): sampling distributions and confidence intervals
  • David Spiegelhalter, The Art of Statistics: Learning from Data (Pelican, 2019): what p-values do and don't tell you
  • Charles Wheelan, Naked Statistics: Stripping the Dread from the Data (W. W. Norton, 2013): hypothesis testing explained without the jargon
  • Stephen T. Ziliak & Deirdre N. McCloskey, The Cult of Statistical Significance (University of Michigan Press, 2008): why size matters more than significance
  • Ron Kohavi, Diane Tang & Ya Xu, Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (Cambridge University Press, 2020): running and reading two-group tests
  • David S. Moore, George P. McCabe & Bruce A. Craig, Introduction to the Practice of Statistics (W. H. Freeman, 10th ed., 2021): two-sample and paired comparisons
  • Ron Kohavi, Diane Tang & Ya Xu, Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (Cambridge University Press, 2020): power, sample size, peeking and multiple testing
  • Stefan Thomke, Experimentation Works: The Surprising Power of Business Experiments (Harvard Business Review Press, 2020): building a culture of well-designed tests
  • David Freedman, Robert Pisani & Roger Purves, Statistics (W. W. Norton, 4th ed., 2007): correlation and the regression line, explained with care
  • Charles Wheelan, Naked Statistics: Stripping the Dread from the Data (W. W. Norton, 2013): regression in plain English
  • Richard A. De Veaux, Paul F. Velleman & David E. Bock, Stats: Data and Models (Pearson, 5th ed., 2020): reading regression output and prediction intervals
  • Andrew Gelman, Jennifer Hill & Aki Vehtari, Regression and Other Stories (Cambridge University Press, 2020): what regression coefficients do and don't mean
  • Joshua D. Angrist & Jörn-Steffen Pischke, Mastering 'Metrics: The Path from Cause to Effect (Princeton University Press, 2015): regression, control variables and omitted variable bias
  • Andrew Gelman, Jennifer Hill & Aki Vehtari, Regression and Other Stories (Cambridge University Press, 2020): interpreting coefficients with several predictors
  • Andrew Gelman, Jennifer Hill & Aki Vehtari, Regression and Other Stories (Cambridge University Press, 2020): indicator variables and interactions
  • Jeffrey M. Wooldridge, Introductory Econometrics: A Modern Approach (Cengage, 7th ed., 2019): dummy variables, the dummy trap and interaction terms
  • Dominique M. Hanssens (ed.), Empirical Generalizations about Marketing Impact (Marketing Science Institute, 2nd ed., 2015): what decades of studies say about advertising elasticities
  • Jeffrey M. Wooldridge, Introductory Econometrics: A Modern Approach (Cengage, 7th ed., 2019): logs, quadratics and functional form
  • Andrew Gelman, Jennifer Hill & Aki Vehtari, Regression and Other Stories (Cambridge University Press, 2020): checking assumptions, outliers and robust standard errors
  • Darrell Huff, How to Lie with Statistics (W. W. Norton, 1954; reissued 1993): the classic on misleading data, still short and funny
  • Tim Harford, The Data Detective: Ten Easy Rules to Make Sense of Statistics (Riverhead, 2021): asking good questions of any number
  • Joshua D. Angrist & Jörn-Steffen Pischke, Mastering 'Metrics: The Path from Cause to Effect (Princeton University Press, 2015): randomised trials, regression discontinuity, difference-in-differences and instruments
  • Scott Cunningham, Causal Inference: The Mixtape (Yale University Press, 2021): the modern toolkit, with many worked examples
  • Judea Pearl & Dana Mackenzie, The Book of Why: The New Science of Cause and Effect (Basic Books, 2018): why correlation isn't causation, and what is
  • Rob J. Hyndman & George Athanasopoulos, Forecasting: Principles and Practice (OTexts, 3rd ed., 2021): free online, the clearest guide to forecasting methods and testing
  • Philip E. Tetlock & Dan Gardner, Superforecasting: The Art and Science of Prediction (Crown, 2015): what makes some forecasters reliably better
  • Foster Provost & Tom Fawcett, Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking (O'Reilly, 2013): classification, expected-value thinking and choosing cut-offs
  • Gareth James, Daniela Witten, Trevor Hastie & Robert Tibshirani, An Introduction to Statistical Learning (Springer, 2nd ed., 2021): logistic regression and classification, free online
  • Gareth James, Daniela Witten, Trevor Hastie & Robert Tibshirani, An Introduction to Statistical Learning (Springer, 2nd ed., 2021): training vs test error, the bias–variance trade-off and cross-validation
  • Nate Silver, The Signal and the Noise: Why So Many Predictions Fail, but Some Don't (Penguin, 2012): overfitting and overconfidence in real forecasts
  • Howard Raiffa, Decision Analysis: Introductory Lectures on Choices under Uncertainty (Addison-Wesley, 1968): utility, risk attitude and certainty equivalents
  • Peter L. Bernstein, Against the Gods: The Remarkable Story of Risk (Wiley, 1996): the history of risk, from Bernoulli's utility to modern finance
  • Robert T. Clemen & Terence Reilly, Making Hard Decisions with DecisionTools (Cengage, 3rd ed., 2013): exponential utility and risk tolerance in practice
  • Daniel Kahneman, Thinking, Fast and Slow (Farrar, Straus and Giroux, 2011): the classic on judgement, biases and the outside view
  • Bent Flyvbjerg & Dan Gardner, How Big Things Get Done (Currency, 2023): the planning fallacy in real projects, and reference-class forecasting
  • Daniel Kahneman, Olivier Sibony & Cass R. Sunstein, Noise: A Flaw in Human Judgment (Little, Brown Spark, 2021): why experts disagree, and how to make judgements more consistent
  • Daniel Kahneman, Thinking, Fast and Slow (Farrar, Straus and Giroux, 2011): the flight-instructor story and regression to the mean
  • Michael J. Mauboussin, The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing (Harvard Business Review Press, 2012): how to tell skill from luck
  • David Spiegelhalter, The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck (Pelican, 2024): how to think and talk about uncertainty
  • Gerd Gigerenzer, Risk Savvy: How to Make Good Decisions (Viking, 2014): natural frequencies and absolute vs relative risk
  • Barbara Minto, The Pyramid Principle: Logic in Writing and Thinking (Financial Times Prentice Hall, 3rd ed., 2009): leading with the answer
  • Robert T. Clemen & Terence Reilly, Making Hard Decisions with DecisionTools (Cengage, 3rd ed., 2013): full decision analyses with information, risk attitude and sensitivity
  • John S. Hammond, Ralph L. Keeney & Howard Raiffa, Smart Choices: A Practical Guide to Making Better Decisions (Harvard Business School Press, 1999): problem, objectives, alternatives, consequences, trade-offs
  • David Spiegelhalter, The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck (Pelican, 2024): thinking clearly about what we don't know

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