C07

Marketing

Find the customer, understand what they value, and win them: segmentation, positioning, pricing, channels and growth.

  1. What Customers Really BuyBeing written nowSoon
  2. Consumer Behaviour and PsychologyBeing written nowSoon
  3. Market ResearchBeing written nowSoon
  4. Conjoint: What Features Are WorthBeing written nowSoon
  5. SegmentationBeing written nowSoon
  6. Targeting and PositioningBeing written nowSoon
  7. Customer Lifetime ValueBeing written nowSoon
  8. Product Strategy and InnovationBeing written nowSoon
  9. Pricing StrategyBeing written nowSoon
  10. Channels and RetailBeing written nowSoon
  11. B2B Marketing and SellingBeing written nowSoon
  12. BrandBeing written nowSoon
  13. Advertising and CommunicationBeing written nowSoon
  14. Digital Marketing and FunnelsBeing written nowSoon
  15. PromotionsBeing written nowSoon
  16. Measuring Marketing: Attribution and ROIBeing written nowSoon
  17. Retention and LoyaltyBeing written nowSoon
  18. Global MarketingBeing written nowSoon
  19. Launching a ProductBeing written nowSoon
  20. Boss: Launch a Snack BrandBeing written nowSoon

This course is being written now. VIP members get every new lesson the day it's released.