C02 · Lesson 11 of 22 · 15 min · 5 hands-on tasks

Customer Profitability

Two dealers each buy 2,000 City bikes a year. One earns Trailhead $362,100; the other loses money. Same bikes, same list price: the difference is discounts, tiny orders, rush deliveries and returns. Build a customer P&L, draw the whale curve, and fix a costly customer without firing them.