C02 Β· Lesson 13 of 22 Β· 15 min Β· 5 hands-on tasks

Pricing and Target Costing

Trailhead wants a commuter e-bike to fill its empty factory. Cost-plus pricing says $2,062; the market says $1,800. Work backwards from the price customers will pay to the cost you must hit, then close a $210 gap with value engineering before a single frame is welded.

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