C03 · Lesson 16 of 22 · 16 min · 5 hands-on tasks
Auctions
A festival hit's regional rights are up for sealed bids, and Northlight wants them. Bid against rival chains in two auction formats and discover the right bid for each, run the winner's curse that ruins overconfident bidders, then switch sides and set a reserve price for Northlight's own ad-slot auction.
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