C03 · Lesson 21 of 22 · 15 min · 5 hands-on tasks
Behavioral Economics for Managers
Real customers don't calculate like the models: a menu option nobody buys can change what everyone buys, a pre-ticked box decides more than price, and the same deal feels different as a discount or a surcharge. Test popcorn menus, design a default, and learn where helpful nudges end and manipulative dark patterns begin.
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