C03 Β· Lesson 22 of 22 Β· 22 min Β· 6 hands-on tasks

Boss: Price a New Streaming Service

The board wants Northlight+ in every home in the region, and Hana wants it priced at a 'premium' $12.99. Use the whole course: read the demand test, set the profit-maximising price, cover the huge fixed costs, design two tiers that separate fans from casual viewers, block a rival's cheap launch, and set an honest free trial. Then present your plan to the board.

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