C03 · Lesson 17 of 22 · 16 min · 5 hands-on tasks
Lemons and Signals: Hidden Information
Northlight needs used digital projectors, and sellers know far more than buyers about which ones are about to fail. See how hidden quality can make good products vanish from a market, then fix it: inspections, warranties as signals that only good sellers can afford, and screening menus that make people reveal who they are.
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